Lowe History
45th-anniversary Your Passion is Our Heritage.

45 Years of Pure American Craftsmanship

Lowe has been building top-quality boats since 1971 – however, The family heritage in aluminum watercraft goes back much further. Dianna Lowe, co-founder of Lowe Industries, was the daughter of J.B. Appleby, considered by many to be the father of aluminum boating. Dianna and her husband Carl Lowe founded Lowe Line in 1971 in Lebanon, Missouri -- building jon boats and canoes:

"We brought in local people and trained them on-site. We didn't bring many people in from outside the area. An experienced welder shows a beginner the technique after working many hours. The beginner practices–on his own time–by welding scrap metal. When he gets good enough, he goes on the line. Interestingly, boys who had worked at something which requires manual skills–shoeing horses or playing a musical instrument–often made the best welders."

- Carl Lowe, Cofounder Lowe Industries

J.B. Appleby and Son-In-Law, Carl Lowe

J.B. Appleby and his son-in-law, Carl Lowe, were in the boat building business together for nearly a decade before Carl started his own company.

1971

A Better Boat

1971

Humble beginnings

Lowe was founded in 1971 to build high value aluminum boats and canoes to fit a family's boating needs.

1975

Cardinal Moments

1975

One Leap at a Time

In 1975, Lowe Line built its first dedicated bass boats; the 15' Stinger and 16' SS Hustler. Featuring innovations such as adjustable chairs and raised casting decks.

1979

Good Clean Fun

1979

Bringing Families Together on the Water

Pontoons had been gaining popularity throughout the early 70's. In 1979, Lowe brought forth their vision of a more feature-rich, easier to use pontoon boat. With the growing success of their pontoon line, Lowe Line changed the company's name to Lowe in 1981.

1982

Enter the Deep-V

1982

Defining and Redefining Aluminum Boats

In 1982, Lowe produced its first Deep-V, the Lunker III 16'.

1988

Innovation at Every Turn

1988

Integration into the OMC Corporation

Lowe continued developing a reputation for building high quality, yet affordable aluminum boats and pontoons to suit almost any need. In 1988 Lowe was purchased by the OMC corporation.

1992

Cruising Appeal

1992

Decked Out Performance

In 1992 Lowe introduced the first aluminum deck boat, the Lowe 2200 QR Silhouette.

1994

Legendary Roughnecks

1994

Boats as Tough as You Are

In 1994, with the help of professional river guides, commercial users, boat dealers, and industry leading engineers, Lowe introduces the world to the now legendary, heavy-duty Roughneck line-up.

1999

Under One Roof

1999

A Unified Vision

In 1999, Lowe integrated its Roughneck, Sea Nymph and Suncruiser lines under the Lowe brand. This consolidation strengthened Lowe's equity and led to Genmar Holdings' purchse of Lowe in 2001.

2004

Wide Open Throttle

2004

Lowe Joins the Market Leader

In 2004 Brunswick Corporation, a Fortune 1000 company, acquired Lowe Boats. Brunswick Boat Group is the world's leading manufacturer of pleasure boats.

present

A New Generation

Today

The Legacy Continues

After over 50 years of boat building, the Lowe legacy pushes forward with continual strides in innovation and quality for a new generation of boaters and sport enthusiasts!